Why Virtual Events?

The value of in-person meetings and face-to-face interactions will never go away. However, there are times - like the current covid19 situation that is affecting the whole world - when going virtual becomes necessary or a necessary part of your event.

At VirtuAlly we help you turn a multi-day conference, filled with educational presentations, networking opportunities, participants' insights into a successful virtual event.

Hosting a virtual event requires the same care and attention as an in-person event. As in the case of traditional in-person events you need to plan an effective promotion of the event, carefully plan your attendees' experience and engage them, create memorable moments for them, fulfilltheir needs and ensure the event success. 

Virtual events are not small one-off presentations: they are valuable, engagement-driven experiences, whose value and impact extend well-beyond a computer screen.

The only difference between in-person events and virtual events is that in the latter the venue and the attendees on site are missing. Everything else requires the same attention, detail, care, precision and professionality as in-person events.

virtual events

Main Types of Virtual Events

You have probably attended a webinar online, watched an on-demand class, or joined a meeting using a video conferencing tool or platform. Or you may have attended a virtual conference, masterclass or virtual summit - live or pre-recorded - from the comfort of your home or office. These are all examples of virtual events.

In a virtual event participants experience the event and the content presented online rather than in-person.

Here are the main types of virtual events:  

Webinars: they typically last from 60 to 90 minutes. Attendees from around the world join in and listen one or more speakers presenting the content. Businesses and professionals can charge attendees to join webinars using online payment services or can offer them for free. Webinars are typically delivered through video conferencing platforms or applications that allow Q&A, the ability to present live or a pre-recorded video, share screens and other features and be offered as on-demand after the live event.

Masterclasses: usually a one-off, in-depth class or workshop, typically lasting around 3 or 4 hours, taught by expert in a specific subject matter

Virtual Summits: they are typically video interviews of various experts (starting from a few in the case of a 1 day summit to 20 or more) on a given topic, which viewers opt-in to watch. Summits can be live or pre-recorded. They’re often free for a short period of time - usually 24 to 72 hours - and then subscribers may choose to purchase an "all-access pass" for unlimited viewing.

Virtual Conferences: similar to in-person conferences, virtual conferences are organized around a live and complex agenda that includes keynote presentations, breakout sessions, workshops, sponsor stands and more. Virtual conferences allow attendees to view keynote presentations in real-time, choose the sessions they want to participate in, interact with other attendees and sponsors.

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Benefits of Virtual Events

  • Save staff time: thanks to well-equipped and easy-to-use platforms, virtual events require little setup time. Compared to in-person events, the planning time is reduced considerably.
  • Save logistic costs: since there are no logistics related to venue, travel, hotels and food, virtual platforms reduce the overall event organization costs.
  • Save travel costs: a virtual platform can be accessed from anywhere. Attendees. organizers, staff and interpreters - in case of international, multi-lingual events - only need s a computer or mobile device and a reliable Internet connection, thus reducing the travel and hotel costs.
  • Expand your reach: virtual events allow businesses and event organizers to reach more people, included those interested people who would be unable to attend in-person events due to time, budget or location.
  • Profitable Feedback: virtual events allow organizers to receive instantaneous and measurable feedback from their audience.
  • Measurable Results: valuable statistics and information, not easily attainable at live events, are collected through virtual events. You can know who attends, from where, when they attend, number of participants and how they choose to pay. These are all invaluable metrics for event organizers and online marketers.  

What we can do for you

Planning a virtual event is not different from planning an in-person event.

We can help you organize your virtual event from establishing your budget and choosing the right event format, to drafting a post-event report that analyzes the chosen KPIs

 

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